Senior Growth Marketing Manager (PLG)

At AssemblyAI, we’re creating a leading Applied AI company by building powerful models to transcribe and understand audio data, exposed through a straightforward web API. 

Progress in AI is moving at an unprecedented pace–we keep our pulse on the latest developments and breakthroughs in AI research and use these advances to inform our production-ready AI models. Our Automated Speech Recognition (ASR) models already outperform companies like Google, AWS, and Microsoft - which is why hundreds of companies and thousands of developers are using our API to transcribe and understand millions of videos, podcasts, phone calls, and Zoom meetings every day.

We’ve raised funding by leading investors including Accel, Insight Partners, Y Combinator’s AI Fund, Patrick and John Collision, Nat Friedman, and Daniel Gross. As part of a huge and emerging market, AssemblyAI is well on its way to becoming the leader in applied AI.

Join our world-class, remote team and help us build an iconic AI company!

We are looking for a Senior Growth Marketing Manager to help us attract more developers, product leaders, and founders to the AssemblyAI website, sign up for our API, and build on our platform. You’ll do this by supporting the growth team with both building growth campaigns and expanding/optimizing our self-service growth engine. 

A successful candidate will partner with cross-functional colleagues to unlock the motions that drive activation, engagement, revenue, and usage. They will also have experience using data to inform strategy and experimentation, deep knowledge of product-led growth practices, and is someone who thrives in diverse, cross-functional teams at a hyper-growth company.

• Own the end-to-end vision for our signup flow by running web/app experiments, lifecycle programs, and more.
• Monitor and report on the events that drive sign ups, activation, upgrades, and drive high usage.
• Develop personalized journeys by owning the lifecycle email triggers and campaigns in Customer.io and inside of the user dashboard.
• Build experiments to validate hypotheses and proactively communicate results to the organization.
• Partner with GTM teams (Sales, Customer Success, Analytics, Operations, and Leadership) to meet and exceed business-critical growth goals.
• Partner with PMM and Product to launch and own expansion strategy: building growth loops, driving new users and use-cases, cross-sell and up-sell tactics
• Be the owner and expert of your KPIs -- monitor, track, and present metrics weekly to prove ROI.

• BA/BS plus 4+ years of experience in marketing/product growth with hands-on experience working at a PLG company
• Be a team player be genuinely invested in helping make the entire PLG function successful
• Excellent communication skills with the ability to synthesize strategic insights in an actionable and compelling manner
• Strong understanding of the marketing tech stack across web optimization, lifecycle, and reporting tools
• Comfort with ambiguity and ability to work in a self-guided manner
• Extreme attention to detail and passion for experimentation
• Experience working with both technical and GTM teams 
• Experience with using event data to run experiments (from CDP such as Rudderstack, Segment, etc)
• Experience reporting out of and leveraging BI tools such as Looker, Tableau, Sigma, etc 

Pay Transparency:

AssemblyAI strives to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity for our team. Our salary ranges are based on paying competitively for our size, stage and industry, and are one part of many compensation, benefits and other reward opportunities we provide.

There are many factors that go into salary determinations, including relevant experience, skill level and qualifications assessed during the interview process, and maintaining internal equity with peers on the team. The range shared below is a general expectation for the function as posted, but we are also open to considering candidates who may be more or less experienced than outlined in the job description. In this case, we will communicate any updates in the expected salary range.

Lastly, the provided range is the expected salary for candidates in the U.S. Outside of those regions, there may be a change in the range, which again, will be communicated to candidates.

Salary range: $160K -- $220K