About Zscaler
Serving thousands of enterprise customers around the world including 40% of Fortune 500 companies, Zscaler (NASDAQ: ZS) was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. As the operator of the world’s largest security cloud, Zscaler accelerates digital transformation so enterprises can be more agile, efficient, resilient, and secure. The pioneering, AI-powered Zscaler Zero Trust Exchange™ platform protects thousands of enterprise customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location.
Named a Best Workplace in Technology by Fortune and others, Zscaler fosters an inclusive and supportive culture that is home to some of the brightest minds in the industry. If you thrive in an environment that is fast-paced and collaborative, and you are passionate about building and innovating for the greater good, come make your next move with Zscaler.
Zscaler has an incredible story to tell, and our Marketing team is committed to sharing it in compelling and expressive new ways. Our storytellers, analysts, strategists, and designers are attentive and dedicated to teaching our audience to think about cybersecurity like they never have before. You’ll collaborate with diverse, creative people around the globe to hone the Zscaler brand, increase awareness and demand, support partnerships, and drive home big wins for the world’s cloud security leader and our customers worldwide.
Responsibilities:
- Collaborate with APJ/global marketing teams in a hybrid setting to develop digital marketing campaigns in Japan; reporting to the North Asia Marketing Director in Japan.
- You will develop an understanding of users and what drives them to convert into clicks and leads
- You will plan and implement Japan paid media and demand gen campaigns in partnership with APJ digital lead and Japan field marketing to exceed the set demand goals
- Organic social media program management and execution in partnership with APJ social lead and agency teams
- Establish processes and allocate resources to constantly monitor and improve the always-on paid media investment to increase program return
- Manage Zscaler Japan accounts in Google Ads, LinkedIn ads, Facebook ads, etc, to manage the execution, improve campaign performance and increase revenue
- Build reports that summarize engagements, leads and other performance data into applicable insights across the business
- Implement best strategies for direct response and branding campaigns
- Communicate news and updates to ensure that field teams are aware of and make full use of the digital program
- Manage projects against goals and to budgets
- Manage agencies, vendors, contractors, and service providers
The Ideal Profile:
- 10+ years working in digital marketing, paid media marketing, user acquisition, and demand gen areas - web and SEO experience
- Experience with audience segmentation and dynamic content
- Experience with Google Analytics, Google Tag Manager, and testing tools
- Experience with marketing automation systems and digital marketing tools
- Comfortable working with numbers, and optimizing conversion rates
- Fluent English and Japanese language skills
- Knowledge of salesforce.com CRM an advantage
- "In the know" about leading digital marketing trends in Japan, and bringing new ideas for amplification and conversions
- You are passionate about their team's performance and development
#LI-Hybrid
At Zscaler, we believe that diversity drives innovation, productivity, and success. We are looking for individuals from all backgrounds and identities to join our team and contribute to our mission to make doing business seamless and secure. We are guided by these principles as we create a representative and impactful team, and a culture where everyone belongs. For more information on our commitments to DEIB, visit the Corporate Responsibility page of our website.
Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including:
- Various health plans
- Time off plans for vacation and sick time
- Parental leave options
- Retirement options
- Education reimbursement
- In-office perks, and more!
By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines.
Zscaler is proud to be an equal opportunity and affirmative action employer. We celebrate diversity and are committed to creating an inclusive environment for all of our employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status or any other characteristics protected by federal, state, or local laws.
See more information by clicking on the Know Your Rights: Workplace Discrimination is Illegal link.
Pay Transparency
Zscaler complies with all applicable federal, state, and local pay transparency rules. For additional information about the federal requirements, click here.
Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.
