As the Partner Marketing Manager at FloQast, you will be responsible for managing the marketing for our tech alliances. This role will focus on building and nurturing relationships with key strategic partners, driving joint marketing initiatives, and ensuring the success of our partnership programs. Your expertise in partner marketing, collaboration, project management and communication will be essential in shaping the success of our alliance efforts and expanding FloQast's reach in the market.
What You'll Do:
Tech Alliance Strategy Development: Collaborate with the Business Development team to develop a comprehensive tech alliances marketing strategy aligned with FloQast's business goals and growth objectives. Identify and prioritize potential partners based on strategic fit, market opportunities, and customer needs.
Partner Relationship Management: Build strong, long-lasting relationships with key marketing counterparts at strategic partners like NetSuite, SAP, Microsoft and DFIN. Serve as the main point of contact for marketing programs with our tech alliance partners, fostering open communication, mutual trust, and collaboration. You will also conduct regular check-ins and marketing strategy meetings with partners. This includes working closely with cross-functional teams, including Sales, Product, and Customer Success, to ensure alignment and successful execution of joint initiatives.
Campaign Development & Execution: Develop and execute joint marketing campaigns and co-marketing initiatives with partners to generate leads, increase brand awareness, and drive revenue growth. This includes planning, budgeting, creative development, lead delivery and campaign measurement. Additionally this may include the coordination of “to partner” communications by developing messaging and vehicles that drive greater engagement and enablement and support the creation and launch of key partner program initiatives, including a new partner portal, go to market motions, etc.
Marketing Collateral and Content: Collaborate with a cross-functional team (business development, partner and field marketing, demand generation, product, product marketing, PR, web, community, creative, etc.) to create compelling marketing collateral to support joint marketing initiatives, content, and assets to support joint marketing initiatives. This includes case studies, whitepapers, blog posts, videos, and other materials.
Performance Tracking and Reporting: Define key performance indicators (KPIs) and track the success of alliance programs and joint marketing campaigns. Regularly analyze and report on program performance, providing insights and recommendations for continuous optimization and improvement.
Webinar & Event Development, Execution & Participation: Represent FloQast at webinars, industry events, field events, partner conferences, and other networking opportunities to expand partner relationships and promote FloQast's brand and solutions. This includes the management and execution of Tier 1 Partner Conference Sponsorships.
Any other tasks that may be assigned to help the company meet its goals What You'll Bring:
4+ years of partner marketing experience highly desired
Minimum of 4 years of B2B marketing experience, prior SaaS experience desired
A “builder” mentality with strong collaboration skills
A track record of driving B2B sales results through partner marketing programs and initiatives
Demonstrated cross-functional marketing expertise and co-marketing experience
Exceptional written and verbal communication skills
Strong analytical skills matched with brand and relationship-building experience
Successful project management skills and a proven ability to work across functional areas to implement strategies and execute without oversightFamiliarity with Hubspot, Salesforce, Asana is preferred
Ability to drive strategic initiatives, gather the pertinent information, work with critical stakeholders and drive successful outcomes autonomously
Energetic, positive and enthusiastic team player with strong interpersonal skills and collaborative orientation
Ability to work well under tight deadlines and respond to rapidly changing demands and fulfill efficient follow ups
Ability to take vague concepts and create actionable plans and projects
Excellent communication (written and verbal), interpersonal and consultative skills
Sense of ownership and pride in your performance and its impact on company’s success Nice To Have:
BA/BS degree; prior accounting or fintech experience or former CPA a big plus
Solid understanding of the finance and accounting or the fintech ecosystem a plus Additional Information
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The base pay range for this position is $90,000- $120,000
. Compensation is not limited to base salary. FloQast values our Total Rewards, and offers a competitive and elaborate Benefits Package including, but not limited to, Medical, Dental, Vision, Family Forming benefits, Life & Disability Insurance, Unlimited Vacation, and participation in our Employee Stock Program.FloQast reserves the right to amend, change, alter, and revise pay ranges and benefits offerings at any time. All applicants acknowledge that by applying to this position you understand that this specific pay range is contingent upon meeting the qualifications and requirements of the role, and for the successful completion of the interview selection and process. It is at the Company's discretion to determine what pay is provided to a candidate within the range associated with the role.
