Senior Marketing Manager, Partnerships

A home is the biggest investment most people make, and yet, it doesn’t come with a manual. That's why we’re building the only app homeowners need to effortlessly manage their homes —  knowing what to do, when to do it, and who to hire. With Thumbtack, millions of people care for what matters most, and pros earn billions of dollars through our platform. And as one of the fastest-growing companies in a $600B+ industry — we must be doing something right. 

We are driven by a common goal and the deep satisfaction that comes from knowing our work supports local economies, helps small businesses grow, and brings homeowners peace of mind. We’re seeking people who continually put our purpose first: advocating for pros and customers, embracing change, and choosing teamwork every day.

At Thumbtack, we're creating a new era of home care. If making an impact and the chance to do good inspires you, join us. Imagine what we’ll build together. 

Thumbtack by the Numbers

• Available nationwide in every U.S. county
• 80 million projects started on Thumbtack
• 10 million 5-star reviews fand counting
• Pros earn billions on our platform
• 1000+ employees 
• $3.2 billion valuation (June, 2021) 

About the Team

We’re a team of strategic marketers focused on building Thumbtack’s brand and attracting, acquiring, and engaging with customers across their homeownership journey. We work closely with cross-functional partners (Biz Dev, Product, Engineering, and Data Science) to drive growth on both sides of Thumbtack’s marketplace. We are nimble, and innovative and our team’s mission is to help customers solve their home care needs by discovering and using Thumbtack’s platform.

About the Role

There is an enormous opportunity to deliver value outside the boundaries of our product and integrate Thumbtack more seamlessly into the daily lives of homeowners and professionals. To that end, we’re looking for an experienced marketer who not only knows how to successfully launch and scale new partnerships and programs, but can also develop a deep understanding of our customers to help build a roadmap for who we partner with and how. This person will focus on improving existing partner and affiliate programs, as well as work hand-in-hand with our BizDev & Commercial Programs org to secure and scale new partners and pilot new venture programs. The ideal candidate is a marketing enthusiast who is a master collaborator and has experience working across multiple functions, as this role will have hybrid responsibilities ranging across growth (paid), partner and product marketing.

Responsibilities

• Partner across marketing, business development, product, communications, and enablement to develop a robust new ventures and partnership roadmap
• Manage our affiliate marketing program and identify opportunities to scale into a meaningful growth channel
• Lead marketing and other partners to seamlessly execute initiatives that drive new homeowners and professionals to Thumbtack, using in product notifications, email, social media, SEM and other channels both on Thumbtack’s side, as well as our partners’
• Optimize the end-to-end conversion funnel for new ventures and partnerships, including building MVP landing pages using no-code tools and running a/b tests across marketing channels to test value propositions
• Develop go-to-market strategy, positioning, messaging, and channel strategy for new venture and partnership launches, with a bias towards iteration and experimentation as we’re seeking out Product Market fit for this lane
• Ensure proper tracking and attribution capabilities are in place to measure impact at each stage of the funnel
• Own reporting and communication of progress towards performance targets

If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.

Education: BS or BA, focus in marketing or quantitative discipline (Statistics, Business, Economics) preferred.

• 6-8+ years of marketing experience, including experience in partner, growth, and product marketing
• Strong ability to build relationships across functions, levels and organizations, seamlessly juggling the priorities of multiple stakeholders
• Demonstrated project management experience, including executing complex projects with outstanding results
• Data-driven with a strong understanding of business drivers and a knack for using analytics to identify new opportunities and optimizations
• Track record of innovative marketing campaigns that capitalize on unique opportunities between partners
• Excellent written and verbal communication, including experience pitching new ideas
• Strong sense of both ownership of and urgency for achieving team objectives, and thrives with ambiguity

• Experience in a marketplace company and/or high-growth startup
• Experience in performance marketing, affiliate marketing, new channel testing
• Strong understanding of marketing measurement methodologies
• Experience working in a home-related industry

Thumbtack is a virtual-first company, meaning you can live and work from any one of our approved locations across the United States, Canada or the Philippines. Learn more about our virtual-first working model