Head of Growth Marketing

Descript is a new kind of video editor that harnesses the power of AI to make creating and editing videos as easy as editing a doc. Already used by millions around the world, the growth marketing team is looking to add a Director of Growth Marketing to drive strategic growth of Descript with creators and businesses.

In this role, you will: Play a pivotal role in scaling our business by taking a data-backed approach to developing and executing company-level growth strategy. We’re looking for a fearless growth leader who blends creativity, growth intuition, and quant chops to deliver growth from places expected (performance channels, lifecycle marketing, CRO, and onboarding optimization) and…less expected (insert your “so wild it just might work” idea here).

Key Responsibilities:

• Lead a cross functional (across Product and Marketing) growth workstream, supporting company-level revenue goals by aggressively prioritizing the highest impact projects and constantly improving the velocity and quality of execution.
• Manage and grow a high-performing growth marketing team, fostering a culture of creativity (good ideas and growth opportunities can come from anywhere!) and continuous improvement.
• Analyze market data and performance marketing data to manage large budgets for paid advertising across search, social, display, and video while maintaining cost efficiency targets
• Own website conversion targets by working closely with product marketing and content marketing teams to identify and roll out messaging, UX, and website performance changes
• Own the strategy for effectively scaling performance marketing channels, including affiliates, search marketing, paid social media, lifecycle, and traditional audio and video advertising.
• Work closely with marketing data science to implement and maintain a rigorous incrementality-based measurement approach.
• Stay abreast of the latest trends and technologies in digital marketing, applying best practices to our growth efforts.

Qualifications:

• 8-12 years of relevant experience in growth or performance marketing, with a proven track record of supporting scaling businesses. Experience scaling budgets to 8 figures and beyond.
• At least 5 years of experience in people management, with the ability to lead, motivate, and develop a team.
• Extensive experience with incrementality-based measurement approaches and a deep understanding of how to leverage these strategies to scale performance channels effectively.
• Strong communication skills. In particular proven effectiveness at collaborating with executive stakeholders, distilling complex problems into simple drivers in support of effective decision making.

The base salary range for this role is $185,000-$215,000. Final offer amounts will carefully consider multiple factors, including prior experience, expertise, and location, and they may vary from the amount above.