VP, Marketing - Applications

Vonage, a global cloud communications leader, helps businesses accelerate their digital transformation. Vonage's fully programmable unified communications, contact center and conversational commerce applications enable companies to transform how they communicate and operate from the office or remotely - providing the flexibility required to create meaningful engagements

We are a highly creative, energetic and results-oriented organization that leads the marketing strategy for our business. We own and direct the strategy, planning, and execution to attain revenue, profit, and segment market share goals. We will own and direct the budget for inbound and outbound marketing channels in close collaboration with corporate marketing teams. 

We will leverage deep industry knowledge, deep analysis of market and customer data, and superior product knowledge to develop actionable marketing strategies and product GTM roadmaps. We are creative and collaborative, striving to translate how Vonage’s products and services can meet the needs of our current and future customers.

Applications Marketing leads the marketing strategy and owns the go-to-market motion across the Vonage Portfolio of products and services. This team develops the market strategy and leads the end-to-end segment strategy, planning, and execution for various markets. 

As the VP & Head of Product Marketing, Demand Generation, Field Marketing, and Inbound Sales Development, you will lead a dynamic and multifaceted team responsible for driving strategic positioning, demand generation, field marketing initiatives, and inbound sales development efforts for our company's products and services. This role requires a strategic leader with a comprehensive understanding of market dynamics, customer behavior, and industry trends, coupled with the ability to develop and execute integrated marketing and sales enablement strategies that drive revenue growth and market share.

This role will report into the Head of Applications with a dotted line reporting into the CMO. This role is based in Holmdel, NJ with hybrid / Remote US locations also considered.

Key Responsibilities

Product Marketing Strategy:

• Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and revenue growth for our products and services.
• Collaborate with product management and sales teams to understand product features, benefits, and competitive differentiation, and effectively communicate these to target audiences.
• Create compelling messaging, positioning, and value propositions that resonate with target customers and address their pain points.

Demand Generation:

• Develop and execute demand generation programs and campaigns across multiple channels, including digital marketing, email marketing, content marketing, social media, events, and more.
• Build and manage lead generation and nurturing processes to drive high-quality leads through the sales funnel, with a focus on optimizing conversion rates and increasing customer acquisition.
• Utilize data-driven insights and analytics to continuously measure and optimize campaign performance, ROI, and overall effectiveness.
• Develop and implement inbound sales development strategies and processes to effectively engage and convert inbound leads into qualified opportunities.
• Collaborate with marketing and sales teams to develop lead qualification criteria, sales playbooks, and sales enablement materials to support the inbound sales process.
• Monitor and analyze inbound sales performance metrics, such as lead conversion rates, sales velocity, and customer acquisition cost, and identify opportunities for improvement.

Field, Channel Partner, and Alliances Marketing:

• Develop and implement programs and initiatives to support regional sales teams and partners, including events, trade shows, seminars, and workshops.
• Work closely with sales leadership to understand regional market dynamics, channel partners, alliances, customer needs, and sales goals, and tailor marketing activities accordingly.
• Collaborate with cross-functional teams to ensure alignment between field marketing efforts and overall marketing and sales objectives.

Team Leadership and Development:

• Build, mentor, and lead a high-performing team of product marketing, demand generation, field marketing, channel marketing, alliances marketing, and integrated marketing professionals, fostering a culture of collaboration, creativity, and continuous improvement.
• Provide strategic direction, guidance, and support to team members, empowering them to achieve their individual and collective goals.
• Drive accountability and results through effective goal setting, performance management, and regular feedback and coaching.

• Extensive experience in Segment Marketing, Digital Marketing, Field Marketing, and Product Marketing with a comprehensive understanding of the cloud communications space especially UCaaS / CCaaS and/or API/CPaaS. 
• Excellent leadership and people management skills, with a track record of building and developing high-performing marketing teams
• Experience developing comprehensive marketing strategies, segmentation, unique value propositions, and integrated marketing GTM and segment campaigns to achieve specific business and financial objectives
• Experience with partner/alliance GTM models - e.g., ecosystem selling, co-brand, white label
• Experience marketing solutions via field, channel partners, and alliance partners  including CSPs and ASPs
• Advanced understanding of the full range of marketing channels available to make Vonage products more visible, accessible and appealing to current and potential customers.
• Excellent data and analytical skills including primary and secondary market data, financial metrics, and KPI development within an OKR framework
• Excellent interpersonal and communication skills, including writing, speaking and listening.
• Ability to:
• Consult with business leaders on product marketing and operational issues, trends and challenges.
• Engage with internal and external stakeholders to clarify business and performance expectations.
• Apply judgment to prioritize activity and address the most pressing partner / marketing needs.
• Integrate trends, data and information into forecasts, plans, models and recommendations.
• Tailor communication approach to specific situations and audiences.
• Define, clarify and resolve the tension between Vonage and partner business priorities.

• Bachelor’s Degree in Business, Marketing or related field preferred.
• 15+ years In a Marketing leadership role
• Proven experience and demonstrated success in product marketing and multi-disciplinary marketing roles
• Knowledge of the cloud communications industry (UCaaS/ CCaaS and /or APIs)