Site Merchandising Specialist

Who We Are

Babylist is the trusted platform for millions of growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected, and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop, and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn about Babylist’s registry options, editorial content, and more, visit www.babylist.com

Our Ways of Working

We have team members located across the United States spanning multiple time zones. This means we put in extra effort to make sure we connect and collaborate in ways that make sense for us. We know how valuable the flexibility of remote work is for our employees. 

We know that personal connection is the foundation for the great work we do together. In order to build those relationships with team members in other cities, we meet with coworkers in person two times a year at a full company offsite and a departmental offsite. These offsites are expected of employees and are great opportunities to meet the people you work with every day and to do some of the work that is much more difficult to do virtually.

What the Role Is

Babylist is hiring a Site Merchandising Specialist to join our growing e-commerce team. In this role, you will report to and work closely with the Senior Manager of Site Merchandising on executing a best in class strategy for our growing shop. You will work closely with your merchandising and planning partners and will be the subject matter expert on how Babylist users are discovering and engaging with the assortment. We are excited about you because you are passionate about user experience, product information, ratings & reviews, search optimization and inspiring product photography. You are adaptable, analytical and love a good challenge. You excel working cross-functionally and thrive in a fast paced and ever-evolving environment. 

Who You Are

• Bachelor's Degree or equivalent work experience
• Minimum of 3-5 years of experience in Site Merchandising or Conversion Rate Optimization
• Clear examples of past site experience optimization work/focus that has had a quantifiable impact on the business
• Experience with user behavior analytics
• Experience working with CMS and PIM systems
• You have a passion for the customer journey and user experience
• You have a deep understanding of web and mobile based consumer behavior and metrics
• You have strong analytical skills and can derive meaningful insights from quantitative data
• You are flexible and can adapt to changing priorities.
• You are able to find efficiencies and improvements to make existing processes more successful
• You have strong communication skills and can work effectively with diverse partners & have experience managing multiple stakeholders

How You Will Make An Impact

• Be the main point of contact to your Merchandising stakeholders, owning the presentation and execution of the assortment across the Babylist experience
• Use data to drive optimization strategies for your assigned product assortment. Dive deep into product findability and own streamlining navigation paths (browse and search) and product information to best suit our users’ needs
• Pull weekly, monthly and quarterly insights around user behavior and how that impacts registry building and sales
• Own the ongoing setup & maintenance of product content inclusive of ratings & reviews, exclusive photography and product attribution
• Partner with key stakeholders on site initiatives, namely Product & Engineering, Marketing and Merchandising to drive overall growth of Babylist

Why You Will Love Working At Babylist

• We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
• We build products that have a positive impact on millions of people’s lives
• We work at a sustainable pace which means work/life balance is a real thing here
• We believe technology and data can solve hard problems 
• We believe in exceptional management 
• We are an antiracist organization and doing the work to support differences of all kinds
• We offer competitive pay and meaningful opportunities for career advancement
• We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
• We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

Babylist takes a market-based approach to pay, and pay may vary depending on your location.