About Zeta

Zeta is a next-gen banking technology company that enables financial institutions to launch modern and digital-native banking products rapidly. Its cloud-native and fully API-enabled omni-stack supports processing, issuing, lending, core banking, fraud, loyalty, digital banking apps, and many other capabilities. Zeta has 1700+ employees with over 70% in technology roles across locations in the US, UK, Middle East, and Asia - representing one of the largest and most capable teams ever assembled in banking tech. Globally, customers have issued 20M+ cards on Zeta’s platform.

Learn more @

www.zeta.tech, careers.zeta.tech, Linkedin, and Twitter/X,

About Zeta’s Products

Over the last decade, Zeta has built one of the most ambitious, comprehensive, and modern suite of banking tech products ever conceived globally. Solutions built using our products are helping to transform large global financial institutions and rapidly emerging card issuers alike.

Specifically, please see the following case study of PayZapp, a payments app built by Zeta for HDFC Bank,

won a prestigious global award for innovation and how Sparrow financial launched one of the best card experiences for subprime card holders in the US powered by Zeta.

Our product suites comprise of:

Tachyon - Core Banking & Payments Processing

Neutrino - Digital Banking Experiences

Saturn - Customer Servicing Suite

Electron - Commercial Payments (Cards, Expense Mgmt, Employee Benefits, etc)

Luminos - Customer Engagement (Rewards & Loyalty, Notifications, etc)

Merlin - Conversational AI

Olympus - Private Portable Cloud for Banking

Zeus - Data & Analytics Suite

About the Role

As a Principal Product Marketing Manager you will be responsible for driving the content creation, research (competitor, market, product), technical marketing, and customer insights for one or more Zeta Products. Much as a product manager is the voice of the product within the organization, your role as a product marketer will be to own the voice of the product externally. Your role sits firmly at the intersection of product, sales, customer success and marketing. As such, you will work closely with Zeta’s CMO, Head of Product Marketing, regional sales leaders, and engineering, product & marketing leaders to execute the company's product marketing strategy across regions.

Responsibilities

KRAs: Where you are expected to deliver

Content Creation: driving a range of content for multiple product suites outlined earlier spanning:

Segmentation - personas, ICP definition, addressable market calculations, buying journeys, etc

Positioning - position various Zeta products and solutions for the chosen segments

Messaging - own messaging & POV that feeds into a wide range of assets

Research & Analytics: build deep understanding across relevant areas that pertain to our products:

Industry - trends, projections, structure, macro conditions, regulations, etc

Competitors - capabilities, gaps, pricing, recent launches, comparisons, etc

Customers - segments, needs, buying journeys, existing solutions, etc

Tech & AI - how emerging tech such as AI is shaping the banking tech industry

Go-To-Market Motion: support GTM efforts and campaigns across markets

Support in-market teams - customer insights, sales enablement materials, analyst briefings, etc

Campaign execution (co-owned with country marketing leaders) - ensure that various types of content marketing campaigns are executed flawlessly and with high impact

Activities: How you are expected to deliver

To achieve the responsibilities outlined in the earlier section, you will engage in a wide range of activities - described below:

Writing & Publishing

You will produce a wide range of written materials in many different contexts. This is one of the most important activities you will be expected to perform.

Developing Customer & Market Connect

You will spend considerable time embedded with our customers and prospects along with our sales and customer success teams so that you can sharpen your understanding of their needs.

Researching, Reading & Consuming

Most successful product marketers will be voracious consumers of opinions, papers, news, white-papers, webinars and other content from a range of sources to inform their own POV & content generation.

Deep Embedding in the Product & Engineering ecosystem

Zeta has 1000+ product managers, architects, and engineers building the next-generation of banking technology - a meaningful portion of your time will be spent interfacing with them so that you can understand the nuances of our solutions and bring them to light in a compelling format to the external world.

Speaking & Educating

Over time, you will be expected to present your research, industry perspectives, and Zeta’s products and solutions in internal and external fora - such as analyst briefings, training sessions, and more.

Assets: What you are expected to deliver

You will be accountable for creating a wide ranging set of materials indicatively listed below. While you are expected to be extremely hands-on and provide the core argumentation, structure, and logic, you will be supported by a team of content writers and editors to bring these assets to ship-ready condition.

Buyer Personas

Case Studies

Demo Scripts

Product Launch Plans

Channel Partner Marketing Materials & Support

ROI Calculators

Positioning Documents

Feature Descriptions

Website(s) & Microsites

Pricing Justification Summaries

Panel discussion questions

White Papers

Brochures

Decks

Datasheets

Sales Enablement Materials

Partner Marketing Collateral

Webinars

Battle Cards

Product Training Materials

Skills

Skills, Attitudes, and Competencies

Admittedly, this is a long list, and perhaps impossible to find in a single individual. However, these are attributes we care about and we would love to hear from you about how you would rate yourself across them.

Deep knowledge of the digital payments and financial services space

Deep understanding of Zeta’s target audience (banks and financial institutions)

First principles, MECE, 80:20, and systems thinking

Strong writer - this role requires individuals with very strong writing skills

Engineering mindset with an ability to understand technical product details

Strong design sensibility & creative bent of mind

Hands-on and capable of doing the work vs. just managing others

Can juggle multiple balls in a fast-paced work environment with changing priorities

Team player and mature and empowering manager

Detail orientation (cross every t and dot every i)

Well developed commercial acumen and problem-solving ability

Ability to corral people needed to solve a problem

Resilience, humility, and the ability to thrive with candid feedback

Analytical orientation with ability to use data to answer questions and solve problems

Detail orientation (cross every t and dot every i and notice that this is a repeat)

Ability to build and maintain meaningful relationships both internally and externally

Adaptable, approachable, and open minded with an ability to work across cultures

Experience and Qualifications

Engineering degree (Bachelor's or higher), MBA (Master of Business Administration from Top tier academics (IIM / ISB / IIT / BITS / NIT or equivalent Tier-1 institutes)

12+ years of experience in the B2B SaaS space as a product marketer

Ideally 5+ years in a product marketing role in the banking / payments industry

Experience with B2B enterprise SaaS products with complex sales cycles

Additional Reading (Recent News & Publications)

Zeta aims to power 50% of $1T transaction volume over UPI,3 min read

When the Levee Breaks: A Rallying Cry to Modernize Card Tech, 21 pages, 30 min read

Zeta Powers Sparrow’s Industry-leading Credit Card for the Underserved, 6 min read

HDFC Bank: Connecting Legacy & Innovation with PayZapp, 17 pages, 20 min read

Delivering Consent-Driven Customer Data Access, 6 min read

7 Insights From Public Comments on CFPB 1033, 5 min read

Additional Information

Equal Opportunity

Zeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds, cultures, and communities to apply and believe that a diverse workforce is key to our success

Zeta

Principal Product Marketing Manager (India)