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How you’ll make an impact

As a Business Development Representative (BDR) at Xero, you will be responsible for generating demand for our platform and solutions in a defined territory or market segment. You will work to generate prospects and qualify leads that translate to revenue opportunities for our Account Executive team.

You will act as a thought leader in your defined territory, representing Xero at our own and partner events, and establish a credible profile in the industry to attract high value partners to our business, and grow our market share.

What you’ll do

Plan and execute on generating demand for our platform solutions. This may include marketing, events, targeted use of prospecting lists etc.

Make outbound calls to prospective accountants and bookkeepers, or subsidiaries in Enterprise networks and agreements, in order to generate qualified opportunities for the Account Executive team.

Use a variety of channels to reach prospects including phone, email, and social media.

Qualify leads and routing to the appropriate sales representative.

Conduct research on potential partners and identify key decision-makers within the organisation.

Maintain accurate records of all prospecting activities and track progress in our CRM.

Collaborate with the sales team to develop and refine the lead generation strategy.

Success looks like

High productivity levels, regularly achieving or exceeding monthly and quarterly quotas, demonstrating effectiveness in creating demand and contributing to team success

Excellent call quality and handover to the Account Executive team

Up to date records of all prospecting activities in CRM enabling better tracking and analysis efforts

High delivery of new active or potential partners to sales representatives

What you’ll bring with you

Prior experience in a SaaS company preferred but not required.

Familiarity with CRM systems - Salesforce

Demonstrated experience in generating business leads through multiple channels

Proven ability to develop targeted strategies for each channel, effectively reach potential customers, and drive interest in products or services.

Strong analytical skills to assess channel performance and optimize approaches for maximum lead generation

Ability to anticipate stakeholder needs, risks and dependencies while problem solving for solutions

Xero

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Business Development Representative

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