Related skills
content marketing campaign management ai brand strategy visual identity📋 Description
- Lead integration of Coursera brand across products and experiences
- Define and refine the brand portfolio and positioning across products, audiences, and markets
- Develop positioning, narrative, and identity frameworks reflecting expanded scope
- Create roadmap for brand evolution, including naming, visual identity, messaging, and rollout
- Establish governance and systems to ensure consistency across all touchpoints
- Lead end-to-end creative development for campaigns, product marketing, social, and lifecycle
🎯 Requirements
- 12+ years of experience in brand, creative, or content leadership
- Experience leading brand transformations or large-scale brand evolution
- Deep expertise in brand architecture and portfolio strategy
- Demonstrated success building and scaling creative organizations in complex environments
- Experience leading large, cross-functional, global teams
- Experience leveraging AI and emerging technologies in creative workflows is a plus
🎁 Benefits
- Flexible work locations: home, Coursera hub, or coworking space
- Global, distributed team with remote-friendly culture
- Virtual hiring and onboarding
- Inclusive culture with accommodations upon request
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