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analytics gtm campaign management saas b2b marketing📋 Description
- Define and execute a vertical marketing strategy for the Workforce GTM Pod.
- Develop ICPs, value props, use cases, and competitive positioning.
- Partner with Product, Data Science, and Revenue Marketing to embed data insights.
- Translate AI-driven capabilities into industry-specific messaging.
- Deliver field-ready enablement (decks, playbooks, ROI tools) to accelerate deals.
- Drive vertical campaigns to generate pipeline and accelerate revenue.
🎯 Requirements
- 6–8 years of B2B marketing experience in high-growth SaaS.
- Proven success driving pipeline and revenue via vertical marketing.
- Ability to translate AI/data-centric tech into clear industry narratives.
- Experience partnering with sales and influencing cross-functional stakeholders.
- Analytical rigor with marketing-to-business-outcome focus.
- Strong project management, able to run multiple initiatives in a fast-paced env.
🎁 Benefits
- Equal opportunity employer with a commitment to diversity.
- Accommodation available during any stage of the application.
- Ownership and autonomy in a high-impact role.
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