Related skills
fintech campaign management product marketing saas sales enablement📋 Description
- Define and execute a vertical marketing strategy for the Finserv GTM Pod.
- Develop ICPs, value propositions, use cases, and competitive positioning.
- Partner with Product, Data Science, and Revenue Marketing to embed data insights into narratives.
- Translate AI-driven capabilities into industry-specific messaging.
- Deliver field-ready enablement (decks, playbooks, ROI tools, stories) to boost win rates.
- Collaborate on cross-functional campaigns to drive pipeline and revenue.
🎯 Requirements
- 6–8 years of B2B marketing in high-growth SaaS, fintech, identity, or risk.
- Proven success driving measurable pipeline and revenue via vertical/segment marketing.
- Strong ability to translate AI-driven or data-centric tech into clear industry narratives.
- Partner with sales and influence cross-functional stakeholders without authority.
- Analytical rigor and ability to tie marketing programs to business outcomes.
- Strong project management to run multiple initiatives in a fast-paced environment.
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