Related skills
data analytics campaign management salesforce marketing automation b2b marketing📋 Description
- Work across stakeholders to develop and execute high-impact multi-touch campaigns.
- Own agency of record strategy including budget, channel mix, and performance analysis.
- Lead customer journey with marketing automation to improve lead quality.
- Lead audience-centric content using industry insights.
- Develop and refine new marketing approaches to engage key audiences.
- Monitor campaigns via data dashboards and adjust strategy.
🎯 Requirements
- 6+ years of B2B marketing experience.
- Experience building, executing, and scaling cross-functional programs from concept to completion.
- Experience leading teams or mentoring junior team members.
- Experience using data and metrics to measure impact and determine improvements.
- Experience with paid, owned, and operated channels (e.g., email, onsite).
- Experience presenting ideas to executive levels to gain support for initiatives.
🎁 Benefits
- Experience managing external partners to develop marketing programs.
- Experience in paid search and paid social.
- Experience in healthcare technology.
- Experience managing large data sets including customer segments and online metrics.
- 7+ years of B2B marketing experience.
- Experience working with marketing agencies for execution.
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