Sr. Industry Marketing Manager – State and Local Government

📋 Description

• Plan and execute integrated marketing campaigns across channels.
• Create messaging and assets with design teams (print and digital).
• Manage events: messaging, engagement, and logistics.
• Deliver assets on time and on budget; manage deadlines.
• Track campaign performance with analytics and reports.
• Leverage marketing processes and technology to manage activities.
• Build relationships with customers to understand needs and share success stories.
• Collaborate with partners, associations, media, and thought leaders.
• Foster a vibrant GIS community through events and online forums.

🎯 Requirements

• 5+ years of B2B/B2C marketing experience.
• Knowledge of marketing principles, campaign management, and process improvement.
• Excellent verbal and written communication for internal and external audiences.
• Highly organized, self-motivated, able to manage multiple priorities.
• Knowledge of CRM, social media, BI, and PM processes.
• Bachelor’s degree in marketing or related field; travel up to 20%.

🎁 Benefits

• Health, dental, vision, and life insurance for employees and families.
• 401(k) and profit-sharing programs.
• Vacation accrual of 80 hours; 12 paid holidays per year.
• Opportunities for personal and professional growth.
• Commitment to diversity, equity, and inclusion and community initiatives.