Sr. Director of Product Marketing

📋 Description

• Own end-to-end GTM strategy for key product lines and major releases.
• Develop segment/vertical GTM playbooks (ICP, personas, use cases, messaging, channels, and sales motions).
• Lead positioning and messaging for BuildOps platform; focus on vertical AI differentiation.
• Turn platform roadmap into cohesive narratives with themes and value pillars.
• Drive launch excellence and GTM operations with standard processes and enablement.
• Own competitive positioning and why-we-win against competitors; ensure consistency across surfaces.

🎯 Requirements

• 12-15+ years in B2B SaaS PMM; 5-7+ years leading PMM teams.
• Proven success in vertical SaaS or construction/field service; construction exposure a plus.
• Track record of owning GTM strategy and major launches with revenue impact.
• Experience building or scaling PMM function (process, org design, tooling) and cross-functional.
• Strong familiarity with AI-powered products; translating AI features into business outcomes for non-technical audiences.
• Excellent storytelling and cross-functional leadership; data-driven decision maker.
• University degree required.

🎁 Benefits

• Generous equity grant; become an owner in our company.
• Comprehensive benefits package.
• Flexible PTO and hybrid work schedules.
• One-time work-from-home allowance.
• Hubs in Los Angeles, San Francisco, Toronto, and Raleigh with hybrid days.
• Company events and team-building activities; growth opportunities.