Related skills
gtm campaign management performance marketing b2b marketing influencer marketing📋 Description
- Lead end-to-end development of strategic B2B and creator marketing programs.
- Build cross-channel campaigns across content, lifecycle, paid media, events.
- Align initiatives to pipeline generation, product adoption, and customer growth.
- Own strategy and execution of integrated marketing programs across owned and paid channels.
- Translate priorities into scalable, data-driven programs driving pipeline and revenue.
🎯 Requirements
- 5+ years in B2B marketing, integrated marketing, or program management
- Strong understanding of creator economy, influencer marketing, and performance marketing
- Proven ability to lead complex, cross-functional marketing initiatives
- Strong PM skills; familiarity with Asana and Jira
- Experience building integrated campaigns across multiple channels
- Analytical mindset with track record of driving measurable results
🎁 Benefits
- Medical, Dental, and Vision insurance
- Flexible Working: Responsible PTO policy
- Health and Wellness programs (therapy + gym reimbursement)
- Restricted Stock Units (RSUs) with 3-year vesting
- Coursera subscription and learning courses
- Parental leave: 26 weeks (primary) / 13 weeks (secondary)
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