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content marketing storytelling gtm campaign management aiπ Description
- Lead end-to-end integrated marketing campaigns for launches and moments
- Develop integrated go-to-market strategies across owned, earned, paid, social
- Write clear and inspiring creative and strategy briefs that guide campaign work
- Partner cross-functionally with Creative, Content, Talent, PR, Product Marketing, Social, Performance Marketing, and Operations teams
- Build relationships with instructors for campaign alignment and launches
- Use audience insights and campaign performance to optimize marketing strategies
π― Requirements
- 7+ years in integrated marketing, content, brand, or entertainment marketing
- Experience delivering integrated GTM campaigns across channels
- Strong storytelling with positioning frameworks and briefs
- Cross-functional collaboration and stakeholder management
- Experience with talent, creators, or partners in fast-paced campaigns
- Understanding of culture and consumer trends for relevant storytelling
π Benefits
- Equity
- Medical, dental, vision coverage
- Flexible PTO
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