Social Media Specialist

📋 Description

• Own and drive monthly social content calendar across LinkedIn and Instagram.
• Create engaging copy, visuals, and short-form video concepts for multiple formats.
• Collaborate with design, communications, and leadership to align content with priorities.
• Publish content using social tools; monitor comments and respond promptly.
• Plan and manage paid social campaigns across LinkedIn, Instagram, YouTube.
• Track metrics and produce regular analytics reports to optimize strategy.

🎯 Requirements

• 1-3 years of experience managing social media accounts.
• Experience running paid social campaigns on LinkedIn Campaign Manager and Meta Ads Manager.
• Proficiency with audience targeting, segmentation, and retargeting methodologies.
• Strong content creation: copywriting, visual storytelling, basic design.
• Experience building and maintaining monthly content calendars.
• Familiarity with social management and scheduling platforms; strong analytics.
• Excellent written communication skills in English.

🎁 Benefits

• Familiarity with CRM integration for custom audience workflows.
• Basic graphic design skills (Canva, Adobe Creative Suite).
• Experience with A/B testing content and paid creative.
• Knowledge of SEO principles as they relate to social content.