Related skills
campaign management paid social tiktok ads linkedin ads meta ads📋 Description
- Lead cross-functional teams to develop paid social strategies aligned to business objectives.
- Shape and execute paid social campaigns across Meta, LinkedIn, TikTok, Reddit, Nextdoor for awareness to conversion.
- Optimize budgets, pacing, audiences, and creative performance; translate data into insights and recommendations.
- Partner with creative and analytics teams to guide testing and iteration; stay ahead of platform updates.
- Monitor performance daily and optimize toward KPIs such as reach, engagement, efficiency, and conversions.
- Deliver actionable reporting and insights; collaborate with analytics to support cross-channel measurement.
🎯 Requirements
- 5–7 years paid social in agency or fast-paced client env.
- Deep platform knowledge across Meta, LinkedIn, TikTok; Reddit/Nextdoor a plus.
- Strong audience strategy, testing, optimization levers, learning phases.
- Experience managing budgets, pacing, and performance across campaigns.
- Comfort with performance data, reporting tools, and analytics to tell a story.
- Independent yet collaborative with strategy, creative, analytics, and clients; healthcare a plus.
🎁 Benefits
- Medical, Dental, Vision, Life Insurance
- 401K
- Lifestyle Spending Account
- Employer Paid Life and Disability Insurance
- Flexible Time off and Holidays
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