Develop and execute Korea social/content strategy across Instagram, YouTube, TikTok, X, and more
Lead tentpole campaigns and social activations for K-pop and Korean culture
Collaborate with cross-functional partners across Music, Comms, Marketing, Editorial, and global teams
Partner with creators/agencies to produce platform-native storytelling for Korea and beyond
Identify cultural trends and fandoms to keep Spotify relevant on social
Use data/insights to evaluate performance and optimize campaigns

🎯 Requirements

7+ years in social/content marketing with Korea track record
Deep understanding of Korea’s digital platforms, fandoms, and culture
Experience with creators, agencies, and cross-functional teams
Ability to build Spotify’s presence in K-pop and Korean culture
Data-driven: use insights to inform decisions and measure performance
Strong communication, storytelling, and stakeholder management

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