Social Graphic Designer

📋 Description

• Performance Asset Creation: Design high-volume, high-conversion visual assets for paid and organic social channels.
• YouTube Optimization: Produce compelling, A/B test-ready thumbnails that maximize CTR and video performance.
• Brand Translation: Adapt core brand guidelines into aggressive marketing styles without losing the company’s visual identity.
• Iterative Design: Rapidly pivot and update creative based on real-time performance data and testing results.
• Marketing/Design Liaison: Act as the primary bridge to ensure Marketing’s velocity needs are met within the Design team’s framework.

🎯 Requirements

• YouTube Optimization: Create scroll-stopping YouTube thumbnails to lift CTR.
• Social Media Consumption: Must be a consumer of social media and trend-savvy.
• Visual Directness: Prioritize hooks and performance with high-contrast typography and clear visual hierarchy.
• Data-Informed Iteration: Pivot designs based on performance metrics and CTR results.
• Asset Management: Maintain a clean library of templates and raw assets.
• 2+ years in digital design; proficient in Photoshop/Illustrator and Figma.

🎁 Benefits

• Basic motion graphics with After Effects or Premiere.
• YouTube thumbnail strategy and direct-response marketing principles.
• Experience with Notion or similar productivity tools.