Senior Solutions Marketing Lead, Supply Chain

📋 Description

• Define and execute a holistic marketing plan to differentiate Appian in Supply Chain.
• Own and maintain personas and messaging frameworks that serve as the content source.
• Understand product capabilities, differentiators, and Supply Chain pain points.
• Measure program effectiveness against pipeline and revenue goals.
• Deliver unified narratives aligned with horizontal messaging and domain fluency.
• Act as SME and storyteller, delivering thought leadership and customer stories.

🎯 Requirements

• Bachelor's degree in Marketing, Business, or related field; MBA a plus.
• 7+ years in product, industry, or solution marketing in B2B SaaS; Supply Chain exp preferred.
• Excellent writing skills; translate technical concepts into crisp, value-based messages.
• Analytical mindset; use data to inform planning, execution, and optimization.
• Proven track record of developing strategies to drive brand awareness and demand generation.
• Cross-departmental leader able to set vision, drive action, and measure results.

🎁 Benefits

• Health, dental, and vision plans.
• 401(k) with company match.
• Paid parental leave and flexible time off.
• Life and disability insurance; ESPP.
• Tuition reimbursement and learning resources.
• Wellness programs and employee discounts.