Senior Solutions Marketing Lead, Finance

📋 Description

• Own the messaging and marketing strategy for Finance.
• Position Appian to win in a global market.
• Advocate for buyers and own product positioning externally.
• Define value-based messaging; enable sales and marketing.
• Deliver thought leadership that resonates with buyers.
• Create and execute holistic marketing plans; report outcomes.

🎯 Requirements

• Bachelor's degree in Marketing, Business, or related field; MBA a plus.
• 7+ years in product, industry, or solution marketing in B2B SaaS; Finance preferred.
• Excellent writing skills; ability to express technical concepts clearly.
• Analytical mindset; use data to inform planning and optimization.
• Track record in driving brand awareness and demand within target segments.
• Cross-functional leader; set vision, drive action, and hold stakeholders accountable.

🎁 Benefits

• 401(k) plan with company match
• Flexible time off; paid parental leave
• Medical, dental, and vision coverage
• Life and disability insurance
• Employee Stock Purchase Program (ESPP) and retirement plan
• Tuition reimbursement and learning resources