Senior Performance Marketing Manager

📋 Description

• Own the SEM and app acquisition strategy with long-term growth aligned to revenue goals.
• Lead multi-channel management across Google Ads, Microsoft Ads, app installs, and PPL.
• Drive full-funnel performance; optimize CPL, CVR, installs, and pipeline.
• Establish experimentation across creative, landing pages, bidding, and targeting.
• Translate data into actionable insights; deliver executive-level reporting on spend and pipeline.
• Partner with Marketing Ops and Analytics to ensure tracking and attribution.

🎯 Requirements

• Bachelor’s degree; quantitative field preferred; MBA a plus.
• 7–10+ years in performance marketing with SEM, app installs, and/or PPL.
• Strong fluency in AI tools for marketing; apply AI to drive gains.
• Proven track record of AI/automation in campaigns; manage large budgets.
• Strong analytical skills; translate data into clear insights.
• Experience managing at least one report; coaching and developing talent.

🎁 Benefits

• Competitive salary and meaningful equity opportunities.
• Healthcare, dental, and vision coverage.
• 401(k) / RRSP enrolment program.
• Take what you need PTO.
• Culture: https://crew.vc/perspectives-insights/scaling-culture-through-hyper-growth/