Related skills
data analysis campaign management salesforce demand generation b2b marketing📋 Description
- Drive net-new pipeline and bookings through campaigns and program management
- Plan, promote, and execute webinars from concept to post-event follow-up
- Coordinate in-person events, conferences, and Pantheon-hosted programs
- Collaborate with digital teams or agencies on multi-channel campaigns
- Influence content strategy for the Commercial segment and promote new assets
- Implement ABM for targeted accounts and manage email campaigns
🎯 Requirements
- 3+ years in B2B marketing with demand generation/field marketing/campaign management
- Proven track record of integrated programs driving pipeline and revenue
- Experience managing webinars, virtual and in-person events from planning to execution
- Strong project management and ability to juggle multiple projects
- Experience with marketing tech, reporting systems, and CRMs (prefer Salesforce)
- Data-driven with ability to analyze performance and present insights
- Bachelor's degree in Marketing, Business, Communications, or equivalent
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