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data analytics campaign management seo performance marketing co-marketing📋 Description
- Own Mall marketing roadmap: launches, promos, seasonal activations.
- Define bundles and promos to drive conversions and retention.
- Build co-marketing frameworks for publishers and partners.
- Identify seasonal/cultural moments for Mall campaigns.
- Align Mall surfaces and homepage placements with Content & Ops.
- Collaborate with XPN Marketing Director to align creator presence.
🎯 Requirements
- 6–10 years in marketplace marketing, digital commerce, or games.
- Direct experience with digital game commerce: bundles and storefronts.
- Seasonal promotional roadmap experience across multiple publisher relationships.
- Strong commercial instincts: structure co-marketing deals and ROI decisions.
- Cross-functional work with BD, Product, and Paid Media; influence without authority.
- Analytical; own a performance framework and adjust based on data.
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