Related skills
market research campaign management financial modeling product marketing marketing strategy📋 Description
- Develop and execute marketing plans to drive adoption of Natera’s NIPT tests.
- Create multi-channel campaigns for Panorama NIPT and Vistara.
- Engage OBGYN, MFM, and GC providers and patients.
- Present progress and performance to stakeholders for optimization.
🎯 Requirements
- Bachelor's degree required; MBA or advanced degree preferred.
- Minimum 5 years healthcare product marketing, sales, or related experience.
- Experience marketing to healthcare providers and patients.
- Strong cross-functional collaboration with Product, UX, Sales, Medical.
- Strong communication and presentation skills.
- Financial and analytical skills for ROI and modeling.
- Familiarity with digital marketing channels preferred.
🎁 Benefits
- Competitive benefits including medical, dental, vision, life and disability.
- Free testing for employees and immediate families; fertility care benefits.
- Pregnancy and baby bonding leave; 401k and commuter benefits.
- Generous employee referral program.
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