Related skills
content marketing campaign management marketing analytics sales enablement b2b marketing๐ Description
- Develop and execute multichannel campaigns to recruit providers and grow pipeline
- Identify market white space in the HCP landscape to guide campaigns
- Partner with Sales to create impactful sales enablement tools
- Build scalable marketing programs that drive awareness and demand
- Plan campaigns across digital, social, third-party pubs and events
- Align messaging with cross-functional teams (Product, Content, Marketing)
๐ฏ Requirements
- 7+ years in B2B marketing; healthcare/provider experience preferred
- Partner with Sales; build effective sales enablement materials
- Experience leading product marketing and GTM initiatives
- Adaptable, proactive and comfortable navigating ambiguity
- Collaborative, team-oriented with cross-functional communication
- Deep understanding of healthcare providers and provider operations
๐ Benefits
- Competitive compensation
- Flexible time off
- Hybrid work options
- Mental and emotional wellness resources
- 401K plan
- Comprehensive benefits
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