Senior Manager Lifecycle Marketing

📋 Description

• Own end-to-end lifecycle programs across channels like email, SMS, and WhatsApp
• Primary owner for assigned lifecycle workstreams, timelines, and priorities
• Translate lifecycle strategies into clear campaign plans and requirements with partners
• Define metrics for campaigns and ensure results are measured and reported
• Optimize campaigns through experiments and data-driven insights
• Manage and prioritize lifecycle work aligned with goals
• Identify risks or gaps and propose corrective actions
• Lead special projects to improve lifecycle and customer experience
• Champion a connected customer experience across all lifecycle initiatives

🎯 Requirements

• 8+ years of hands-on customer/lifecycle marketing experience
• Deep experience across email and outbound/on-site channels (SMS, in-app/on-site)
• Proven results with large, diverse customer audiences using marketing automation platforms
• Ability to own multiple initiatives end-to-end in a fast-paced, cross-functional environment
• Expertise in A/B testing and test-and-learning; analyze data to inform decisions

🎁 Benefits

• Paid time off and comprehensive health benefits
• Retirement savings options and equity grants
• Employee stock purchase plan and bonus eligibility
• Parental leave and family-friendly benefits
• Diverse and inclusive culture with ERGs