Related skills
sql tableau retention customer segmentation personalization📋 Description
- Strategy & Planning: Develop retention programs across the customer lifecycle.
- Data Analysis & Insights: Use segmentation and analytics to drive retention.
- Program Management: Lead end-to-end retention initiatives, with A/B testing.
- Cross-functional Collaboration: Partner with Product, Marketing, Eng for CX.
- Performance Monitoring: Define KPIs for retention and monetization.
- Customer Understanding: Map the Roku journey to address retention challenges.
🎯 Requirements
- 8+ years in customer retention or lifecycle marketing.
- Proven retention strategies reducing churn and boosting CLV.
- Strong data analysis to translate insights into actions.
- Proficiency with SQL and Tableau for analysis/visualization.
- Excellent communication and cross-functional collaboration.
- Bachelor's in Marketing/Business; master's a plus.
🎁 Benefits
- Health, life, disability insurance.
- Equity awards and 401(k)/pension.
- Paid time off and vacation.
- Parental leave and wellness support.
- Global access to mental health resources.
- Flexible Fridays for remote work.
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