Related skills
hubspot salesforce marketing automation marketo plg📋 Description
- Own lifecycle and PLG programs driving engagement and pipeline
- Design journeys from first touch to sales qualification
- Lead behavior-driven nurture and PLG campaigns (excluding retention)
- Collaborate with Product Marketing, Sales, Marketing Ops, RevOps
- Align programs to revenue targets, ICP priorities, and sales motion
- Continuously optimize PLG journeys to improve activation and conversion
🎯 Requirements
- 5-7 years in B2B lifecycle/PLG/demand gen/MA; data-driven
- Proven in pipeline-focused lifecycle and PLG programs
- Deep understanding of B2B buyer journeys
- MA platforms (HubSpot, Marketo, Pardot) and AI tools for analytics
- Salesforce and RevOps workflows experience
- ABM or account-based lifecycle programs
🎁 Benefits
- Direct impact on pipeline creation and acceleration
- Shape HG Insights’ PLG and hybrid GTM motion
- High-visibility role with room to scale impact
- Competitive compensation: salary, incentives, equity, benefits
- Plan-Do-Check-Act culture with remote-friendly environment
Meet JobCopilot: Your Personal AI Job Hunter
Automatically Apply to Marketing Jobs. Just set your
preferences and Job Copilot will do the rest — finding, filtering, and applying while you focus on what matters.
Help us maintain the quality of jobs posted on Empllo!
Is this position not a remote job?
Let us know!