Senior GTM Strategy Manager (Product & Customer Marketing) - 18 Month Contract
Related skills
gtm campaign management salesforce product marketing jira📋 Description
- Define and own the GTM strategy and planning for product launches and growth initiatives.
- Translate priorities into GTM plans, timelines, and measurable outcomes.
- Collaborate with Product, CS, Sales, and Marketing to align messaging and campaigns.
- Establish planning cadences to coordinate Product Marketing and Customer Marketing.
- Drive adoption, expansion, and pipeline across D2L’s customer base.
- Act as a bridge between Product Marketing and Customer Marketing for alignment.
🎯 Requirements
- 7-10+ years in B2B SaaS marketing (product, lifecycle or GTM)
- Experience in high-growth or scale-up environments
- Proven track record leading cross-functional GTM initiatives or product launches
- Deep SaaS GTM, product lifecycle, and customer expansion knowledge
- Data-driven with KPIs and leadership-facing dashboards
- Proficiency with Salesforce, MCAE, Jira
🎁 Benefits
- Impactful work transforming education
- Flexible work arrangements
- Learning and growth opportunities
- Tuition reimbursement of up to CAD 4,000 through SkillsWave
- Wellness and retirement planning
- Employee recognition and social events
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