Related skills
data analytics campaign management sql mysql marketing automationπ Description
- Drive lifecycle marketing across onboarding, engagement, and retention
- Implement campaigns and communications via automated journeys
- Define and execute targeted engagement strategies (right message, audience, time)
- Analyze campaign performance to gain insights
- Collaborate with Product Marketing, Product, Creative, and Data Science
- Develop automated journeys and A/B tests for optimization
π― Requirements
- Strong lifecycle marketing strategy, segmentation, and personalization
- Expertise in marketing tech, automation tools, and analytics
- 8+ years in lifecycle marketing or marketing automation
- Proficient in SQL, MySQL, or similar
- Strong communication and cross-functional collaboration
- Ability to explain complex processes clearly
π Benefits
- Total rewards vary by region
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