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analytics campaign management demand generation email marketing abm📋 Description
- Lead demand generation across the region (EMEA).
- Design and execute scalable GTM programs, including events and campaigns.
- Support partner-led initiatives; tailor to local markets.
- Collaborate with Marketing and cross-functional teams to align objectives.
- Oversee regional budget allocation, investments, and ROI accountability.
- Leverage data-driven insights to optimize campaigns and outcomes.
🎯 Requirements
- Bachelor's degree in Marketing, Business Administration, or related area.
- 4–6 years in B2B marketing, with demand generation focus in enterprise software/tech.
- Account Based Marketing (ABM) experience.
- Strong leadership and cross-functional collaboration skills.
- Proficiency with marketing analytics tools to track performance.
- Excellent communication and strategic thinking abilities.
🎁 Benefits
- Training and development: onboarding, mentorship, and Appian University.
- Growth opportunities: leadership programs and tuition reimbursement.
- Community: affinity groups and inclusive network initiatives.
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