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b2b saas analytics campaign management demand generation cross-functional leadership📋 Description
- Lead global cross-channel campaigns and lifecycle programs to drive pipeline.
- Translate growth targets into actionable pipeline plans across regions.
- Build and scale a global campaign and lifecycle team.
- Align GTM across Growth, Product Marketing, Brand, Lifecycle, Regional Marketing, Sales and RevOps.
- Define lifecycle and email programs to support pipeline and expansion.
- Develop forecasts and data-driven insights for ROI and decisions.
🎯 Requirements
- 15+ years of marketing leadership with global cross-channel campaigns in B2B SaaS.
- Proven ability to hit pipeline and revenue targets.
- Experience unifying marketing functions to deliver cohesive GTM.
- Strong financial and analytical acumen; translate strategy to ROI.
- Experience leading lifecycle and demand gen campaigns at scale.
- Excellent storytelling and executive stakeholder communication.
🎁 Benefits
- Remote-first with occasional travel for in-person engagement.
- Comprehensive health benefits and generous PTO.
- RSU program and retirement matching.
- Equity grant and incentive programs.
- Free 1Password account for you.
- Paid volunteer days and Bonusly peer recognition.
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