Related skills
market research gtm campaign management leadership brand strategy📋 Description
- Lead global brand strategy for the franchise across markets
- Own GTM, messaging, and launches for franchise titles
- Define brand north star: identity, visuals, and art direction
- Partner with studios to ensure marketing aligns with product truth
- Define campaigns, tentpoles, messaging hierarchies, and lifecycle engagement
- Oversee a multi-million-dollar global marketing budget
🎯 Requirements
- 12+ years in Global Brand Marketing in games/entertainment
- Strong commercial mindset with global budgets and results
- Proven ability to influence senior execs and cross-functional teams
- Strong creative instincts with high EQ; align multiple stakeholders
- Passion for video games and player communities
- Experience with franchise stewardship and cross-border campaigns
🎁 Benefits
- Medical, dental, and vision insurance
- 14 paid holidays per year
- Paid vacation 15-25 days
- Up to 10 paid sick days per year
- Paid parental and compassionate leave
- Wellbeing programs and fitness reimbursements
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