Define and evolve Crunchyroll's global brand strategy, positioning, and narrative aligned with vision and long-term growth objectives.
Serve as the primary steward of the brand, ensuring consistency, clarity, and differentiation across consumer touchpoints.
Lead the development and execution of large-scale, integrated brand campaigns that drive subscriber growth and fan connection.
Shape how Crunchyroll shows up across campaigns, partnerships, and cultural moments, collaborating with cross-functional teams.
Set the creative vision and oversee brand identity, voice, and storytelling across advertising, social, content, and partnerships.
Lead brand moments tied to major releases, events, and cultural milestones; embed brand thinking across teams and align global and regional stakeholders around a unified brand vision.

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