Related skills
campaign management data-driven lifecycle marketing segmentation lead scoring📋 Description
- Build lifecycle email campaigns (activation to retention)
- Run a continuous test-and-learn programme (A/B tests, segmentation)
- Manage CRM setup in Customer.io (workflows, sequences, segmentation)
- Collaborate with Data, Engineering, Support, Marketing and Sales
- Report campaign impact focused on commercial outcomes
🎯 Requirements
- 4–7 years of hands-on lifecycle experience
- Proficient in Customer.io: build complex campaigns, workflows, segmentation
- Experience in B2B or complex lifecycle (freemium/subscription/product-led)
- Commercially wired: pipeline, conversion, revenue
- Comfortable with ambiguity and quick decision-making
- Design experiments, read results, and turn findings into actions
🎁 Benefits
- Ownership and autonomy over lifecycle marketing
- High-growth UK AI company with real impact
- Flexible hybrid work arrangement
- Collaborative, cross-functional team with wellbeing focus
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