Senior Brand Manager

📋 Description

• Steward WHOOP's brand positioning across campaigns to differentiate in market
• Write briefs translating brand, product priorities, and member insights into clear objectives and metrics
• Partner with Creative leadership to align outputs with brand strategy and objectives
• Lead brand and creative agency relationships; define scope and manage feedback
• Partner with Product Marketing to reflect brand ambition and product truth in briefs
• Collaborate with Integrated Marketing and Analytics to define objectives and measurement frameworks
• Apply brand positioning across campaigns and channels; ensure quality from strategy to execution
• Collaborate with cross-functional teams (Marketing Strategy & Ops, PMM, Social, etc.) to meet objectives
• Define and track brand health metrics with Analytics; surface insights for future briefs
• Maintain and evolve brand tools, including architectures, campaign toolkits, and frameworks for clear execution

🎯 Requirements

• 6-10+ years in brand marketing, strategy, or integrated campaigns
• Led brand campaigns end-to-end from insights to launch
• Translate product value propositions into emotionally compelling brand storytelling
• Experience managing creative agencies or cross-functional teams in fast-paced environments
• Excellent strategic thinking, communication, and briefing skills; ability to influence cross-functional stakeholders
• Structured, decisive operator with strong project management and accountability
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks

🎁 Benefits

• On-site role in Boston, MA
• Equity package aligned with long-term growth
• Comprehensive benefits
• Equal Opportunity Employer; inclusive environment