Related skills
analytics campaign management partnerships marketing automation b2b marketing📋 Description
- Lead B2B regional marketing strategy for institutions in UK, Europe & ANZ.
- Partner with Institutional Engagement to align marketing with outreach and conversion.
- Design and execute events strategy: university roadshows, webinars, conferences.
- Develop repeatable playbooks for multiple markets with quality execution.
- Partner cross-functionally to deliver cohesive messaging across touchpoints.
- Define success metrics for campaigns and inform future strategy.
🎯 Requirements
- 7 to 10+ years of marketing exp, esp. B2B or institutional marketing.
- Proven experience designing and executing events or field marketing that drive engagement.
- Experience working in international education or EdTech is a plus.
- Strong understanding of UK/ANZ education landscape, universities, study abroad pathways.
- Experience partnering with sales or business development to drive pipeline.
- Ability to build structure and processes in ambiguous environments.
🎁 Benefits
- Holistic well-being benefits.
- Interview accommodations provided.
- Equal employment opportunity employer.
- Supportive, inclusive culture.
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