Senior Acquisition Marketing Manager

📋 Description

• Own end-to-end acquisition strategy across TikTok, Snapchat, and programmatic channels to growth targets.
• Manage large media budgets and pacing to maximize acquisitions and ROI.
• Develop full-funnel campaigns across targeting, bidding, creative, and landing pages.
• Lead a rigorous testing roadmap with A/B tests, incrementality, and holdout experiments.
• Implement automation and AI-driven solutions to scale campaign management.
• Partner with internal creative teams to build high-performing assets informed by data.
• Build analytics frameworks to monitor results, surface insights, and guide decisions.
• Communicate performance and insights to senior leadership.

🎯 Requirements

• 6+ years in acquisition marketing with hands-on paid social (Meta, TikTok, Snapchat).
• Experience automating and scaling campaigns using AI tools and platform automation.
• Hands-on experience managing programmatic campaigns (DSPs, display, video).
• Strong track record managing large, complex budgets with ROI accountability.
• Proven success driving acquisition growth via A/B testing and incrementality.
• Strong analytics across performance, attribution modelling, and optimisation.