Segment Marketing Manager, Financial Services & Insurance

Added
29 days ago
Type
Full time
Salary
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Related skills

content marketing campaign management marketing analytics abm enterprise saas

πŸ“‹ Description

  • Own marketing strategy for Financial Services & Insurance (pos, messaging, GTM with Sales)
  • Create and execute integrated programs (digital, content, events, partners) to generate pipeline
  • Understand competitors, buyers, and AI adoption; translate into strategies
  • Develop segment content (case studies, guides, thought leadership, enablement)
  • Collaborate with product, sales, comms, design, and research to align with product goals
  • Design and implement ABM campaigns for top strategic accounts

🎯 Requirements

  • 7+ years in B2B marketing for enterprise tech or SaaS with financial services focus
  • Proven track record delivering integrated programs that generate pipeline
  • Understand decision dynamics, regulatory considerations, and evaluation processes
  • Translate complex tech into compelling narratives for technical and business audiences
  • Experience collaborating with enterprise sales to align strategy with deal-stage needs
  • Comfortable with ambiguity; balance long-term planning with rapid execution

🎁 Benefits

  • Competitive benefits package
  • Optional equity donation matching
  • Generous vacation and parental leave
  • Flexible working hours
  • Collaborative office space

πŸ›ƒ Visa sponsorship

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