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b2b saas gtm campaign management marketing strategy cross-functional leadershipπ Description
- Translate marketing activity into future revenue; manage in-region GTM programs.
- Design integrated marketing plans to create demand and drive results.
- Lead cross-functional programs with Sales, BD, Marketing; ABM campaigns.
- Build and execute Go-To-Market strategies; deliver creative solutions and KPIs.
- Manage and report progress; communicate results to stakeholders.
- Lead a global marketing team; coach cross-functional partners.
π― Requirements
- 8-15 years of B2B SaaS marketing experience.
- 3+ years of people management experience.
- Experience leading complex cross-functional programs.
- Bachelor's degree in Marketing, Communications, PR or related.
- Familiar with corporate learning initiatives and employee training.
- Strong GTM and multi-channel campaign execution skills.
π Benefits
- Flexible work arrangements
- Learning and growth opportunities
- Tuition reimbursement up to CAD 4,000
- 2 Paid Volunteer Days
- Wellness reimbursement and mental health support
- Retirement planning
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