Related skills
b2b saas campaign management marketing analytics lead generation cross-functional collaborationπ Description
- US travel required >50% of the time.
- Collaborate with sales, product marketing, field sales, and developer advocacy on field events.
- Translate demand gen strategies into events with cross-functional teams to boost attendance.
- Co-host events, webinars, and joint marketing initiatives with external partners.
- Manage end-to-end event lifecycle including contracts, planning, logistics, and on-site execution.
- Develop and implement event campaigns with segmentation, tactics, and follow-up to generate leads.
π― Requirements
- 7+ years in field marketing, event marketing or regional marketing within the B2B SaaS space. Bonus points for data analytics.
- Demonstrated success in driving pipeline generation and increasing brand awareness through field marketing.
- Excellent project management skills, with experience in organizing and executing events of various sizes.
- Strong analytical skills to measure and report on marketing program effectiveness.
- Experience working closely with sales teams to align objectives, messaging, and campaigns.
- Ability to work independently in a fast-paced, remote-first environment; comfortable with ambiguity.
π Benefits
- Flexible, remote-friendly; operates in over 20 countries.
- Healthcare with employer contributions.
- Equity via stock options.
- Flexible time off in the US, generous entitlement in other countries.
- $500 home office setup for remote employees.
- Global gatherings and in-person offsites.
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