Regional Digital Marketing Manager

📋 Description

• Build and implement regional digital marketing strategy to drive top-of-funnel installs and awareness.
• Create monthly plans to drive paid user acquisition via Apple App Store, Google Ads.
• Lead organic marketing strategies, primarily ASO, to meet top-of-funnel goals.
• Supervise and mentor Digital Marketing Specialists to align with strategy.
• Collaborate with YouVersion teams to develop assets and align on roadmap.
• Collaborate with strategic partners to expand reach.
• Evaluate performance trends and adjust budgets based on insights.
• Regularly evaluate platforms and ad networks.
• Stay current with emerging opportunities in digital marketing.
• Report ROI on marketing spend to leadership (cost, reach, quality).
• Report on current market conditions affecting digital marketing.

🎯 Requirements

• Self-motivated; can make independent decisions and solve problems.
• Multitasking and time management to meet deadlines; flexible.
• Excellent verbal, written, and interpersonal communication.
• Strong process and organizational management for vision and coordination.
• Strong leadership and mentoring skills.
• High School Diploma or GED.
• 1-3 years of related work experience.

🎁 Benefits

• Paid parental leave, including maternity, paternity, and adoption leave.
• Generous employer-paid leave for vacation, sick time, and other qualifying reasons.
• Medical, Dental, and Vision insurance.
• Life insurance at 2x annual salary at no cost.
• Short-Term and Long-Term disability coverage.
• Wellness and mental health benefits.
• 401(k) retirement plan with up to 12.5% contribution.
• $160 annually in development dollars for professional growth.
• Casual dress and work environment.
• And much more!