Related skills
market analysis storytelling campaign management product marketing data-driven marketing📋 Description
- Lead go-to-market for shopper features.
- Partner with Product, Data Science, Eng, Creative, and Ops to launch features.
- Define positioning and messaging aligned with brand.
- Translate insights into opportunities to influence roadmaps.
- Craft storytelling across the shopper journey for cohesion.
- Align cross-functional teams to deliver high-quality shopper experiences.
🎯 Requirements
- Bachelor's Degree required
- 5+ years marketing; 3+ in product marketing
- Experience in tech product marketing and digital adoption
- Strong storyteller with campaigns that set expectations
- Ability to simplify complex problems into user-centric messaging
- Data-driven marketer using insights to influence stakeholders
- Excellent written and verbal communication; ability to interact at senior levels
- Strong project management for launches and timelines
🎁 Benefits
- Flexible remote work policy (Flex First)
- Equity grants and annual refresh grants
- Learning and benefits programs (Taste of Instacart)
- Remote-friendly culture with regular in-person events
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