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devsecops b2b saas cybersecurity enterprise sales sdlc📋 Description
- Own the go-to-market strategy for our AppSec suite and market entry.
- Develop messaging and positioning highlighting AI advantages.
- Lead sales enablement with pitch decks, whitepapers, and ROI tools.
- Conduct competitive analysis to identify market gaps.
- Drive integrated marketing campaigns with Demand Gen for pipeline.
- Act as SME at industry events, webinars, and customer meetings.
🎯 Requirements
- 8+ years in Product Marketing, scaling B2B SaaS; cybersecurity preferred.
- Strong cybersecurity background with AppSec/DevSecOps or SDLC knowledge.
- Expertise in technical storytelling for diverse audiences.
- Experience supporting Enterprise Sales and enabling a global sales force.
- Analytical and strategic mindset; uses market data to drive decisions.
- Excellent communication and presentation skills for blogs and exec briefings.
- Collaborative leadership with Product Management and Engineering.
- Experience marketing AI or ML products.
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