Create technical content that doesn't feel like marketing
Be hands-on with the product: build implementations and test use cases
Demo like a pro: record polished product demos quickly and effectively
Sense-check everything: ensure content is accurate and speaks the right language to our market
Stay close to competitors: understand differences and articulate them clearly
Work fast: create multiple pieces of content per week

🎯 Requirements

Market understanding: know personas (demand gen, SDRs, RevOps) and use cases
Comfortable on camera: record clear demos with few takes
Self-sufficient: build in-product flows with minimal hand-holding
Fast learner: quickly up-to-speed on new products/use cases
Nice-to-have: MarTech/sales tech or GTM platforms (Clay, ZoomInfo)

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