Own the growth strategy for the Exchange (Advanced) vertical with product and strategy teams.
Develop stories and campaigns to differentiate the platform in a global market.
Partner with data, analytics and product to define user personas and journeys.
Lead on creative/copy positioning and briefs for growth campaigns.
Work with product managers to align roadmap priorities and feedback loops.

🎯 Requirements

7+ years in product marketing; crypto/financial background preferred.
Proven success launching and scaling B2C products and growth.
Excellent communication and copywriting; tell stories that convert.
Highly collaborative; cross-functional in fast-paced environments.
Analytical mindset with marketing analytics and user research.
Experience in regulated industries or financial services is a plus.

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