Related skills
looker google ads meta tiktok croπ Description
- Own and scale paid media across Google Ads, Meta, TikTok, and Apple Search Ads.
- Manage budgets, forecasts, and pacing to maximize ROAS while hitting targets.
- Develop and run A/B tests on creatives, landing pages, and audiences.
- Analyze campaign performance with GA4, Looker, and dashboards; translate insights into actions.
- Collaborate cross-functionally with product marketing, creative, web, and local teams.
- Report on KPIs (CPA, LTV, ROAS, CR) and lead regular reviews with stakeholders.
π― Requirements
- Channel expertise: Paid campaigns across Google Ads, Meta, TikTok, Apple Search Ads.
- Data-driven: ROAS, CPA, LTV; GA4, Looker, Excel/Sheets.
- Testing & optimization: A/B testing, funnel analysis, CRO.
- Strategic thinking: Connect performance to broader goals and adjust strategy.
- Collaboration & communication: Work cross-functionally with marketing, creative, web, analytics.
- Creative judgment: Brief, evaluate, and iterate on ad creatives to improve performance.
π Benefits
- Rest & Time Off: 30 vacation days, holidays, personal day.
- Food & Office Comfort: Daily breakfast and lunch, daycare, 4 office locations.
- Health, Fitness & Mobility: Urban Sports Club, Fitbit Versa 3, Deutschland Ticket.
- Full benefits list: https://go.amboss.com/the-amboss-prescription-de
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